Keywords Studios PLC (AIM:KWS) provides services to the video games industry around the world.
These technical services are integrated for the entire life cycle of game development, encompassing the following stages:
Art Creation (graphics: concept art, 2D/3D art production, animation).
Audio Services (voice over recording).
Localisation (text and audio translation, cultural and local adaptation, packaging and marketing materials. 140 million words translated per year, about 20% market share according to the CEO!)
Functional Testing (Quality assurance. Thoroughly checking for problems in every feature of the game. Checking for compliance with console technical requirements.)
Localisation Testing (checking translations, age rating issues and compliance).
Customer Support (24/7 multilingual customer support, forum monitoring and moderation, social media engagement).
According to CEO Andrew Day, about 50% of the cost of a game is typically art creation, and about 50% of art creation is outsourced to third parties! So this is a huge market for service…
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