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I’m a Celebrity: popular show, potential investment?

30/11/2018

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I’m a Celebrity: popular show, potential investment?
Fed up with boring financial jargon? Investing isn't all about the numbers. Here's why I'm a Celebrity could prove the boost ITV needs.

November and December are easy months for tabloid journalists. For the weeks that ‘I’m a Celebrity’ graces our television screens, the press doesn’t need to hunt out juicy gossip about minor celebrities. It is broadcast directly to them, every evening, for an hour from 9pm.

For those unsure of its content (or indeed attraction), I’m a Celebrity is a reality programme where ‘celebrities’ – who will have risen from Z-list, to G-list (and maybe even C-list if they win) by the time the competition is over – enter the Australian jungle to accumulate fans. They spend their days moaning about each other and the lack of food and occasionally break up the mundane by taking part in challenges, or ‘Bush tucker Trials’.

This year’s line-up includes US-singer John Barrowman, English football manager Harry Redknapp and Noel Edmunds, who has been generously described as “TV royalty” and reportedly paid £600,000 for his three-week stint in Australia. And the throng has provided…

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