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Stocks for your stocking

12/12/2018

Two red Christmas crackers in a tree
2018 has ended on a particularly gloomy note, but the recent turbulence in the US tech and UK retail markets shouldn’t put you off the entire market. Christmas can be the most wonderful time of the year for companies. You just have to pick the right ones.

It doesn’t look like it’s going to be a particularly happy Christmas for investors. Following a sharp slump in October and continued declines in November, “it is unlikely that the global equity market will enjoy a strong year-end rally,” warns Luca Paolini, chief strategist at Pictet Asset Management.

Retail is a particularly miserable place to be after ASOS’ (LON: ASC) recent profit warning sparked fears of a widespread downturn in consumer spending. The relative calm of the UK’s high streets and shopping centres – unusual in the week running up to Christmas – suggests that ASOS will not be the last company to warn of a difficult festive season.

But don’t let that put you off the entire market. Christmas can be the most wonderful time of the year for business. You’ve just got to pick the right stocks.

A portfolio of Christmas Crackers

1. DIAGEO

“Anyone who decides to celebrate Christmas with a dram of Johnnie Walker whisky, a pint…

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