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Defensive Dignity now looks cheap

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The funeral provider is facing the pressure of a regulatory investigation and rising competition. But we think the sell-off has been overdone.

No-one has ever said “good thank you” in response to the question “how was the funeral” – burials are not a time for positive adjectives. But I recently went to a particularly bleak crematorium. It was cold, dark and smelt strongly of cats. It was owned by Dignity (DTY). A rise in low quality crematoria, so obviously lacking investment, is why the Competition and Markets Authority (CMA) recently launched an investigation into the UK’s funeral industry where Dignity is the second largest operator. Critics say the exorbitant price rises of recent years are not justified by the low-quality services on offer. This…

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