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Our Blog from Friday 13th May (henceforth known as ‘Lucky Friday 13th’‘) covered what we thought might be another drinks superstar. Never in our wildest dreams did we believe that only 2 weeks later the story would already have started to accelerate, with shares up over 200% on some terrific news that has swiftly moved this small drinks business up several levels. Our latest Blog comments on the exciting development..
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Joules Group (JOUL)
Hot on the heels of the IPO of Hotel Chocolat (AIM:HOTC), comes Joules Group (AIM:JOUL), the premium lifestyle brand which sells Joules branded clothing, accessories and most recently homeware. With shares in Hotel Chocolat up strongly since IPO a few weeks ago, the joint brokers to Joules will be hoping this business attracts similar kind of attention. While Joules doesn’t have the same appeal or uniqueness for us as the premium chocolate maker it looks like another quality float for AIM and yet another in the retail sector. We offer a few thoughts in our latest note.
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