Another IPO from 2021 tumbles
Yet another highly valued retail play, which only joined AIM a year ago, has seen its shares tumble. We commented at the time of its IPO how the valuation looked very rich for a business that had not yet generated a profit. Who might be next?
Bango: is the valuation justified? Bango (AIM:BGO), which provides technology and services to help companies grow their online commerce faster and more effectively, issued a somewhat underwhelming trading update, at least for a business carrying its heady valuation. Bango has apparently developed unique purchase behaviour technology which enables millions more users to buy the products and services they want, using innovative methods of payment including carrier billing, digital wallets and subscription bundling. Bango harnesses this purchase activity into valuable marketing segments, called Bango Audiences. Merchants use these audiences to target their marketing at paying customers based on their purchase behaviour.…