Audioboom (AIM: BOOM) - lots of noise but nobody is advertising!
The AIM quoted “spoken-word audio on-demand mobile platform” has announced a “game changing deal” with Cumulus of the US to be their platform of choice for the websites and apps of nearly 500 radio stations. Unfortunately the time taken to conclude this deal means that advertising revenues for the year are being pushed back.
The agreement with Cumulus Media Holdings, Inc. (“Cumulus”), the second largest radio group in the USA, is to use its fully featured SaaS platform to provide on-demand creative, hosting, broadcasting and advertising tools for the entire Cumulus radio network, encompassing over 450 stations, over 100 nationally syndicated shows and over 240 million unique listeners. The Audioboom platform will be used by Cumulus to embed content across its networks’ websites and mobile apps, offering listen-again, on-demand and bespoke podcasts and to create clips that can be distributed via Audioboom’s embeddable players, social media integration (Twitter and Facebook), and RSS feeds into…