Be Heard Group (AIM: BHRD) – fascinating new AIM arrival
Be Heard’s arrival on AIM highlights the changing nature of the marketing and advertising arena. This new acquisition vehicle could be one to watch.
Digital technology is clearly transforming consumer behaviour, how business is conducted and reshaping the communications, media and marketing industries. However, the Group is of the opinion that many marketing clients lack the specialist skills and resources necessary to exploit the latest digital marketing technologies. Be Heard is seeking to build a network of digital companies spanning the marketing services, technology and e-commerce sectors across the UK, the US and Europe. It will seek to consolidate leading specialists in key marketing sectors through targeted acquisitions, and provide access to deeper resources and a strong platform for growth. The Company intends…