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Bonmarché delivers with denim, while Footasylum disappoints!

19/06/2018 · Bonmarché (BON)  · Footasylum PLC (FOOT) 
Value fashion retailer Bonmarché has shown there is still growth in selling clothes to the over 50s after issuing encouraging full year results. Unfortunately, the opposite applies to new kid on the block Footasylum, where growth has evidently disappointed cutting the share price in half. Which is the more compelling investment now?
Bonmarché (BON) is one of the UK’s largest women’s value fashion retailers, focused on selling clothing and accessories in a wide range of sizes, via its own store portfolio and online. Established in 1982, Bonmarché has seen plenty of cycles over the past 35 years and under relatively new CEO Helen Connolly appears to be doing quite well. Management is confident that the expected increase in the population of people aged 50+ over the next several years makes its market positioning increasingly attractive. It’s certainly proving resilient in the face of a highly challenging market and has paid out a…

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