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Fitbug Holdings PLC (AIM: FITB) need to keep their eyes open with Apple ready to bite

13/02/2015 · Fitbug Holdings Plc (FITB) 
Today Fitbug Holdings PLC, an Aim quoted provider of online personal health and well-being services, announced their second half trading update.
The second half 2014 sales are up a massive 459% (to a not so massive £1.4m) on their 2013 second half which has helped drive a full year sales to £2.34m (FY 2013: £0.75m). Despite these impressive sales, a full financial year loss is expected, in line with management’s forecasts at £3.6m. The losses reflect the investment in Kiqplan, a new web based product from The Group, which offers 12 week tailored health and well-being services. Fitbug are expecting Kiqplan to help generate further revenue and they report that the application’s open platform is generating strong interest. Connectivity of Kiqplan…

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