Are Next and Burberry ready for the new retail normal?
Like many traditional retailers Next and Burberry have both been severely disrupted by lockdown measures caused by Covid-19. A reopening of the economy as vaccine rollouts continue, as well as their improved online positioning, could be a positive catalyst for the shares, as our research here reveals.
Next (LON:NXT) and Burberry (LON:BRBY) have both been negatively impacted by Covid-19 as enforced store closures have harmed a key part of their businesses. An end to lockdown measures could provide a short-term catalyst for the financial performances of both companies. Meanwhile, their investment in digital growth opportunities may allow them to capitalise on long-term trends within the retail and consumer goods segments. Although risks are likely to remain elevated for both companies as the end of containment measures remains a known unknown, their financial positions and growth strategies could lead their stock prices higher.A sales boost as lockdown measures…