Toy Story vs Avengers: Why we think Hasbro will outplay Mattel
The toy industry took a knock last year when Toys “R” Us went out of business. That, alongside shifting demand for online entertainment, has created a difficult environment for some of the world’s biggest toy companies. But both Hasbro and Mattel have strong brands which have the potential to reignite growth. Read on to find out why we think one of these companies is far more prepared for the challenge than the other.
Avengers: Endgame has taken more than $2.6bn (£2.0bn) at the global box office since its release at the end of April. That means it has outperformed Titanic and is on track to overtake Avatar to become the biggest box office hit of all time. We’ve written extensively about what this runaway success might mean for the Marvel Studios owner, Walt Disney (US: DIS), but it has also got to be good news for toymaker Hasbro (US: HAS), which makes Marvel toys. Indeed, the Hasbro share price has risen by more than 10% since the film was released. Broker forecasts for the current…