Why beauty is an investment beast
The beauty industry has demonstrated considerable resilience during the coronavirus crisis. Our review here of the sector giants suggests they are well-tuned in to growing trends.
The beauty industry, currently valued at $532bn, is on a rapid upward trajectory. After decades of minimal growth, there has been a sudden boom thanks to a number of mega-trends. We have taken a closer look at sector giants Procter & Gamble (US: PG), Estée Lauder (NYSE:EL) and ultimate stock L'Oréal (FR: OR), to ask: could it be time to buy into beauty? Inclusivity paysIn the current social climate, it has become paramount for beauty brands to demonstrate inclusivity. This year, the Black Lives Matter movement has had a profound effect on the industry, as major companies must exhibit an actively anti-racist…