Make your money go further for just 25p per day


Bursting Blue Prism’s bubble: sales growth is not sustainable

Human shaking hands with a robot

Blue Prism is spending too much money on growing sales and not enough on improving products. In 2018 the company invested £65m in staff, travel and entertainment but just £4m in research and development – nowhere near enough to allow it to stand up to rising competition in the long run. With better financed rivals winning new customers at a far quicker pace, we don’t think the group’s pace of growth is sustainable.

The problem with being an early mover in the software market, is that products can quickly look outdated. That is an issue facing Blue Prism (LON: PRSM) which, having been one of the pioneers of the robotics process automation market, is quickly being caught up by newer peers, especially in the US. That might be one of the reasons why the company has announced the £80m acquisition of London-based artificial intelligence company Thoughtonomy. The company…

Continue reading our content…

Gain access to all our excellent content for just £90 per year, that’s just 25p per day for financial freedom.
  • Unlimited access to our market-beating portfolios
  • In-depth coverage of many of the world’s great companies
  • Unique insights from our top research team
Register FREE for access to limited content.
  • Company and markets insights
  • Sponsored content
  • Podcasts

Previous article Next article

Have your say

Log in or register to view or add comments.

For access to the top news and insights from the investment world


Become a Champion Investor for just £90 a year.


More on Blue Prism Group PLC

Blue Prism tumbles but others impress

14/01/2021 · Company Insights

While online retail continues to enjoy fabulous trading conditions, reflected in several updates covered here, a…

Vaccine countdown update: 17 Nov - wonderful updates from pandemic winners, but…

17/11/2020 · Company Insights

Several companies covered here have benefited from the lockdown environment around the world, seeing strong demand…

More Company Insights

Time to buy the advertising giant?

01/03/2021 · WPP

Investing for growth


Stonking Small Caps: impressive growth here