OnTheMarket: lots of noise, questionable strategy
Every month brings news of an increase in the number of estate and letting agents signed up to use the OnTheMarket.com property portal. In October 2018 the number had hit 11,500 branches, December saw that rise to 12,000 and by the end of January 2019 more than 12,500 branches had signed up. This all sounds very encouraging, but the devil is in the detail.
OnTheMarket (OTMP) is the parent company of Agents’ Mutual, which owns…
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