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TripAdvisor’s well-travelled assets suggest long-term opportunity

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Do TripAdvisor shares deserve a five-star rating?

Our latest US mid-cap review attempts to answer that. Nearly half a billion visitors use this website each month, generating hugely valuable data for the company to leverage for advertisers. It’s a business model which has worked wonders for the likes of Facebook and Google, but does it have a future? Here's our (financial) review of this iconic travel brand.


Few websites have becomes so embedded in the modern travel experience as TripAdvisor (US: TRIP). With more than 730m traveller reviews and 160m "candid" photos covering 8m attractions, this ubiquitous website allows travellers to get the inside line on hotels, restaurants and attractions without leaving home. The firm says it gets 490m unique visitors each month during busy periods.

Adventurous sorts might criticise TripAdvisor for taking the surprise element out of travel. And the ability to post false or malicious reviews has caused headaches - or worse - for many businesses, especially small local operations. However, despite these relatively minor issues, TripAdvisor is widely seen as an invaluable tool for travellers who are short of time or on a tight budget.

What may be less clear to potential investors is exactly how this £5.7bn company makes money. After all, reviews and photos are free to publish and free to access. Investors may also be wary about the stock's price tag, as…

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More on TripAdvisor

TripAdvisor’s well-travelled assets suggest long-term opportunity

29/04/2019 · Investors Clinic

Do TripAdvisor shares deserve a five-star rating?

Our latest US mid-cap review attempts to answer that.…


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