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Apple vs Microsoft - the battle heats up, again!

10/03/2021

Technology Trends US

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The battle between Apple and Microsoft is as old as the computer industry, but it is about to get a whole lot more interesting — and the stakes higher than ever. This article assesses the potential longer focus of the two tech giants, which are sure to be integral to the lives of many for a long time to come.


If you were to pick up a book or a magazine about the US computer industry, from 30 or 40 or years ago, it would no doubt have an awful lot of content about the rivalry between Apple (founded in 1976) and Microsoft (founded in 1975) Today, the Microsoft versus Apple narrative has changed in just one key respect — it is no longer just about computers. Instead, it is pretty much about everything and…

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