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Five steps to building a mega-trends portfolio

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We reveal how we selected the 20 companies which make up our Mega-Trends Portfolio and why we think this investment strategy will deliver impressive growth for years to come.


1. Pick your battles: which trends should we focus on?

The phrase ‘mega-trend’ is open to interpretation. One person’s “life changing new technology” might be another’s “fad with no future”. Picking the trends which are likely to have an impact on the world over the long term is not simple.

That is why we conducted careful research when building our mega-trends portfolio to ensure we landed on the trends which are truly having an impact on the future of business.

We’re certainly not alone in conducting this type of research. All of the four largest global consultancy firms – EY

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