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Bonkers Bargain: this little gem is on the mend

05/12/2025 · Gemfields (GEM) 

Bonkers Bargains UK

Picture illustrating emeralds and rubies

This small company with significant tangible asset backing has sold its iconic jewellery brand for a decent price. 2025 presented numerous challenges for its operations but with the balance sheet boosted by a Rights Issue and the latest auction results encouraging it looks in far better shape. Our original timing was badly out, but this Bonkers Bargain still looks ridiculously cheap on many levels, as we highlight here.  


This multifacated company is benefitting from the growing trend towards including colour within jewellery and away from the ‘traditional’ diamond engagement ring. 

Despite substantially increasing production and making large returns to shareholders over recent years, including some large dividend payments, its shares remain firmly out of favour. Potential investors also have the reassurance of substantial tangible asset backing, several times the current market capitalisation, and some further hidden value in a gold exploration project. There is plenty to like about…

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