Invest in what you know and, more importantly, what you use. Or better still, what most people around the world use most often to get from day to day. If enough people rely on it, it's going to make a good investment.
That is the premise which has helped our portfolio outperform the FTSE All Share by more than 4 times in the last quarter and the S&P 500 by 3 times in the same period.
Companies which provides products or services which we use every day make great investments. Think Amazon – which owns the world’s most valuable brand, an incredibly popular website and the biggest cloud computing platform. Its share price has risen 120,000% since the company listed in 1997.
The Investor’s Champion Portfolio follows the rule that it is best to own what you use. Or better still, what most people around the world (our portfolio is strictly not limited to the UK) use most often to get from day to day.
Our basket contains 20 companies which are popular with their consumers and in high demand. We’re on the hunt for quality and real cash growth (no aggressive acquisition policies, thank you) which can provide excellent returns for shareholders over the long term. We’re willing to pay up for that quality, after all, Warren Buffet once said: “the single biggest recurring mistake I’ve made is my reluctance to pay up for outstanding businesses”.
Our 20 stocks have recorded 16% growth since we set up the portfolio in March 2019 - that's a better performance than many well known fund managers. Click here to read our full analysis of all the companies in the Ultimate Stocks Portfolio.
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Our portfolio has outpaced the S&P 500 and FTSE 100. Check out the latest update here.
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US strength helped our Ultimate Stocks portfolio beat UK gloom in Q3