Welcome to the Investor’s Champion Portfolio.
Companies which provides products or services which we use every day make great investments. Think Amazon – which owns the world’s most valuable brand, an incredibly popular website and the biggest cloud computing platform. Its share price has risen 120,000% since the company listed in 1997.
The Investor’s Champion Portfolio follows the rule that it is best to own what you use. Or better still, what most people around the world (our portfolio is strictly not limited to the UK) use most often to get from day to day.
Our basket contains 20 companies which are popular with their consumers and in high demand. We’re on the hunt for quality and real cash growth (no aggressive acquisition policies, thank you) which can provide excellent returns for shareholders over the long term. We’re willing to pay up for that quality, after all, Warren Buffet once said: “the single biggest recurring mistake I’ve made is my reluctance to pay up for outstanding businesses”.
It’s a strategy which has been proven to work for investors who want to grow their portfolios over the long term. For evidence, take a look at the 30-year share price performance, compared to the S&P 500, of iconic US companies whose products make a huge contribution to society. Only Coca-Cola (which hasn’t kept pace with the massive re- turns provided by the US market in the last ten years) underperformed at any point since 1989.
In the four months since we launched our portfolio, it has beaten the FTSE All-Share (the benchmark which we are going to track its performance against) by almost 4 times. It has also beaten the S&P 500 by 3 times and the performance of several star stock pickers, including Nick Train’s Lindsell Train Global Fund and Terry Smith’s Fundsmith Equity Fund.
For access to these market beating returns and plenty of analysis on all the companies in the portfolio, become a subscriber today. You’ll get:
Alternatively, you can buy one-off access to the Investor’s Champion Portfolio using the website credit system. Read more about it here.
Our portfolio has outpaced the S&P 500 and FTSE 100. Check out the latest update here.
Subscribe to gain access to our unique portfolio
Register to view the full portfolio which offer market-beating yields