Cadbury - too much to digest?
All the noise is that any offers will have to be between 800p and 900p with a significant element in cash.
Will management be able hold off the predators?
We can’t believe Kraft will be alone and that Nestle, Hershey, Mars or even an outsider won’t join the party.
Mars is probably the leat likely acquirier at this stage as it is still ‘digesting’ Wrigley - although it’s never good to swallow gum!
The Trident (chewing gum) bit of Cadbury might ironically be the main attraction!
Initial reacation to Kraft’s move may be very positive - wait…
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