NAHL Group (AIM:NAHL) ambulance chasers or consumer marketing, take your pick, the results are good
The Group’s 2 key brands are National Accident Helpline (‘NAH’) and Fitzalan Partners.
NAH’s core business model is based on generating direct response contacts from consumers who have had a non-fault accident, establishing whether they may have a claim and connecting them to a specialist solicitor. NAH attracts around 240,000 consumer contacts per annum with the strategy to focus on higher value cases such as medical negligence and non-road traffic accident cases. In simple terms solicitors dealing with personal injury claims have sub-contracted out the nasty business of sales and marketing to NAH!
The Group acquired Fitzalan Partners (Fitzalan) in…
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