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Sosandar – bonkers valuation of the week….again!

23/11/2018 · ASOS (ASC)  · boohoo.com plc (BOO)  · Next (NXT)  · Sosandar PLC (SOS) 

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Sosandar fashion image - Sosandar (AIM:SOS) investment
Our blog from October 2018 commented on the crazy valuation the stock market has decided to assign to the start-up online women's fashion brand. While the latest results are encouraging on some fronts, the valuation still looks totally ludicrous to us.

Sosandar (AIM:SOS) arrived on AIM in November 2017, raising £5.3m at 15.1p per share, with the resulting market capitalisation on admission of £16.1m – already a huge sum for a start-up in a highly competitive sector with a worrying number of look-alike sites, many of which benefit from celebrity endorsement.

The business only launched in September 2016 and is the brainchild of former Look magazine editor Ali Hall and former InStyle publishing director Julie Lavington.…

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