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Time to buy the advertising giant?

01/03/2021 · WPP (WPP) 

Investment Ideas UK

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Advertising giant WPP has experienced a tough few years. Now, with a renewed strategy, it has the potential to be a major beneficiary of an improving economic outlook.


An economic recovery could transform the performance of cyclical stocks such as WPP (LON:WPP), which has suffered from lower demand for its services brought about by the pandemic. With global economic forecasts being bullish, this constituent of our Income Boosters portfolio looks poised to deliver rising sales and profitability not currently reflected in its lowly valuation.


Furthermore, WPP has strengthened its balance sheet, cut costs and is expanding its presence in digital growth opportunities. Alongside further…

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