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Reviewing the robo-advisers

Child's paper choice game for picking investment in stocks, bonds, funds or commodities

‘Robo-advisers’ are attempting to fill the gap between hands-off passive investing and traditional investment management. These online investment platforms create portfolios based on their clients’ financial requirements which they obtain via a digital questionnaire. It’s a concept which was started in the US but has recently taken off in the UK thanks to the arrival of several new platforms, many of which are ploughing huge amounts of money into marketing. But how do you decide which is the best robo-adviser for you when there seems to be a new one popping up every day? We have reviewed some of the UK's biggest online platforms to help. 


Many brilliant financiers have attempted to prize the investment management industry away from its elitist image. Few have been as successful as Jack Bogle, who launched Vanguard Investments in 1975 which introduced the world to passive funds and, in doing so, revolutionised the investment management industry.

But there remains a big hurdle in the quest to open up investment: you only know that passive investment is a good path to financial growth if you know what passive investment actually is, for that you need an expert who can cut through the jargon and experts are expensive. And so we come back…

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