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L’Oréal vs Beiersdorf: a challenger to our Ultimate Stock?

09/03/2020 · Beiersdorf (BEIX)  · L'Oreal (OR) 

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Nivea and other Beiersorf brands

Skin care represents 39% of the global cosmetics market and has been the primary growth driver for the sector over the past two years. While a constituent of our Ultimate Stocks portfolio is the clear market leader, another well-known brand has attracted our attention.


Skin care is an incredibly attractive marketplace. According to a report by Grand View Research, annual skin care sales are projected to reach $183bn by 2025, expanding at a compound annual rate of 4.4%. Within skin care there is increasing demand for natural, herbal, and organic products as well as anti-aging related products, as the proportion of the world's population over 60 is forecast to nearly double by 2050. Rising awareness about skin care has…

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