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Moneysupermarket restores the faith

21/02/2020 · (MONY) 


Moneysupermarket Goat in a Tub marketing campaign

Mark Lewis’ rather abrupt decision to step down as chief executive of (LON: MONY) sparked flutters of unease on the day before the release of 2019 financial results. No need to panic. The company booked a 9% increase in revenue and 10% increase in profits as it reaped the rewards of a diverse product offering in a rapidly evolving market. Relieved investors sent the share price up 19% on results day.

The price comparison market has changed almost beyond recognition since Moneysupermarket’s early days, when the website was not much more than a list of different insurance providers. Today, consumer relationships are much more important – customers don’t only use price comparison websites to compare energy, insurance and finance products, but to buy them as well. That’s why the company invested heavily in improving its user experience throughout 2017 and 2018. The site now remembers personal details…

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