Make your money go further for just 25p per day

PREMIUM

Bonkers Bargain: Superdry (Updated)

05/11/2020 · Superdry (SDRY) 

Bonkers Bargains Investment Ideas UK

Bonkers Bargains logo

Superdry, the UK clothing company with Japanese inspired graphics, has experienced a hugely challenging period over recent years. With a revised strategy, which could strengthen its brand loyalty, we think it's worth taking a deeper look into the investment case to see whether the value on offer is compelling. (Updated)


Superdry's (LON: SDRY) poor financial performance, and the impact of lockdown on its in-store sales, have contributed to increasingly weak investor sentiment which has sent its share price spiraling downwards. The company's share price has slumped by 93% since it reached a record high of 2074p in January 2018.


But in our view, the company can deliver a long-term share price recovery. The return of founder and largest shareholder Julian Dunkerton as chief executive has prompted a revised strategy which…

Continue reading our content…

Gain access to all our excellent content for just £90 per year, that’s just 25p per day for financial freedom.
  • Unlimited access to our market-beating portfolios
  • In-depth coverage of many of the world’s great companies
  • Unique insights from our top research team
Register FREE for access to limited content.
  • Company and markets insights
  • Sponsored content
  • Podcasts

Previous article Next article

Have your say

Log in or register to view or add comments.

For access to the top news and insights from the investment world

REGISTER FREE

Become a Champion Investor for just £90 a year.
 
 

START FREE TRIAL

More on Superdry

These UK retailers have a golden opportunity

26/01/2021 · Company Insights

Two high profile retailers covered here, one of them a Bonkers Bargain selection, have experienced hugely…


More scandalous director pay to deter investors

16/12/2020 · Company Insights

Outside shareholders are well down the list of priorities for a small loss-making company covered here,…


More Company Insights

Virgin Wines shares rise on stock market debut

Time to buy the advertising giant?

01/03/2021 · WPP

Investing for growth

01/03/2021