Media mergers round two: game on
Viacom and CBS are in the final stages of merger talks as the frenzy for consolidation in the media industry kicks back into action. Who is the next target as the big players ready to charge headlong into competition with Netflix?
Major breakthroughs in the history of film have made enormous contributions to our enjoyment of motion pictures. The first talkie in 1927, full length technicolour in 1939 and fully computer animated film in 1995, for example. But our consumption of those films has remained largely stable. In the 21st century, we watch new releases in the cinema, just as we did in the golden days of silent movies.
That was until Netflix (US: NFLX) tore up the rule book.
In 2019, a film which had not been released in the cinema was nominated for the best picture award at the Oscars. Roma didn’t win, but its place among a list of films which had been produced by some of the biggest and oldest studios in Hollywood marked a true shift in the way we appreciate content. For recognition on the biggest stage, film makers don’t need the silver screen anymore. The television will do.
That strategy only works for companies with…
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