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Perhaps money does grow on trees?

01/09/2020 · Beyond Meat (BYND)  · Kraft Heinz (KHC)  · Nestle SA (NESN)  · Unilever (ULVR) 

AIM FTSE 100 Investment Ideas Mega-trends UK US

Beyond Meat burger

The global vegan and vegetarian market is worth over $50bn. Whilst this represents a fraction of the trillion dollar meat market, it shows that plant-based companies have plenty of room to grow. 


Figures from US management consulting firm AT Kearney predicts sales of meat alternatives will grow annually by 20-30% in the coming years. Somewhat ironically, the steaks are high!


The market used to be polarising affair of hyper-masculine meat eaters vs hippy tree-hugging vegans. Now consumers exist on a more fluid spectrum of veganism, with a number of new dietary terms to prove it: flexitarians, reducetarians, pescatarians.

This increasing tendency to make small changes to our diets is…

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