Figures from US management consulting firm AT Kearney predicts sales of meat alternatives will grow annually by 20-30% in the coming years. Somewhat ironically, the steaks are high!
The market used to be polarising affair of hyper-masculine meat eaters vs hippy tree-hugging vegans. Now consumers exist on a more fluid spectrum of veganism, with a number of new dietary terms to prove it: flexitarians, reducetarians, pescatarians.
This increasing tendency to make small changes to our diets is…
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