Following a disappointing trading update, the share price of this hitherto high-performing provider of digital performance marketing has taken a huge beating this week. Is there more trouble ahead or is this now a bargain to be snapped up?
- What does it do? Our Premium Research from April 2017 provided an in-depth look at XL Media (AIM:XLM). Using paid advertisements and its own websites, XL Media directs paying users to partners primarily in the gambling industry. It has also been branching out into financial services and other high-value sectors, to the extent that gambling now only represents 64% of total revenue from 83% last year. It calls itself a “performance marketing company”, since it operates differently to a traditional media or advertising business. Rather than being paid a one-time fee for a click or a view by advertisers,…
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