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YouGov (AIM:YOU) - wallowing in questionable adjustments!

18/10/2018 · YouGov PLC (YOU) 

YouGov (AIM:YOU) - wallowing in questionable adjustments!
The pollster has delivered fabulous share price performance over the past few years and recent results, at first glance, looked excellent. However, it was yet another case of a company wallowing in questionable adjustments and this business has actually delivered relatively modest real returns to date. Hopefully it will start to deliver cleaner results and higher levels of cash, reflecting its current lofty valuation!

YouGov (AIM:YOU) is an international data and analytics group, well-known for carrying out polling – a recent survey carried out by YouGov, found that 26% of people said they would be more likely to vote Labour if it campaigned for a “people’s vote”, against 6% who said they would be less likely. This core offering of opinion data is derived from YouGov’s panel of more than 6 million people worldwide. They combine this continuous stream of data with their research expertise and broad industry experience into a systematic research and marketing platform. The suite of products includes YouGov BrandIndex, the…

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