PREMIUM
Winnebago Industries: an iconic brand at a bargain price?
- Winnebago provides exposure to a large and affluent sector of the US consumer economy
- Shares have been hammered by concerns of a cyclical downturn
In the first instalment of a new series on American icons, we examine whether this recognisable brand offers a good investment opportunity.
There's no denying the massive influence of big US brands. Stock market giants such as Apple (US: AAPL), Amazon (US: AMZN) and Microsoft (US: MSFT) have a presence in billions of people's lives. Newer names such as Facebook (US: FB), Uber and Netflix (US: NFLX) are achieving similar status.
What's easy to forget is that these big cap names aren't the only game in town for investors. Just as the FTSE 250 often provides attractive opportunities…
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