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Investing lessons from the sports pitch

08/10/2021 · Adidas (ADS)  · Nike (NIKE)  · Under Armour (UAA) 

Europe Trends US

Football match

Sport used to involve mucking around in the park. These days it bears a closer resemblance to armed warfare. The intensity with which club games are fought, makes you think the players are competing for something far more life threatening than just the pride of winning. Even at an under 6s game, you get the odd parent who behaves as if their child is part of a gladiatorial fight to the death. Competition on the sports pitch has never been fiercer as you can discover here.


Anyone who plays sport knows the competition begins well before the first whistle. It starts with the warm-up, where each team sizes each other up on account of two factors. The first is their genuine ability to play sport. The second, and vastly more important factor, is their kit. If the opposition is sporting a wide range of obscure brands like Yonex, K-Swiss or Asics, you can feel pretty confident in your team’s chances of…

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