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Has Nike been caught flat-footed?

05/01/2024

Trends US

NIke running shoes

Our portfolio company covered here dominates the market for athletic footwear, but is it the best stock in an increasingly crowded and fickle sector? We reflect on the merits of this Ultimate Stock compared to its faster-growing rivals. (Premium)


The share price of this long-term member of our Ultimate Stocks Portfolio has struggled to advance in recent years and we are starting to lose patience with this sector leader.

So, what’s gone wrong and should we remain patient, or cut and run?

Despite exceeding earnings expectations for its second-quarter to the end of November, a more muted outlook and news of a $2 billion cost-cutting plan, saw shares in portfolio holding…

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