Greggs vs Dunkin’: exceptional growth, exclusive price?
Greggs' vegan sausage roll was a PR masterstroke. But can the firm keep growing in the UK? Or should investors consider the bigger opportunity targeted by Dunkin' Donuts?
When Greggs (LON: GRG) launched its vegan sausage roll in January 2019, the firm kick-started what's likely to be a record year. Demand for the meat-free roll went off the charts, while curious meat-eaters – enticed by the excitement of a vegan sausage roll – came in droves. Greggs put itself on the map as a supporter of the vegan movement while simultaneously boosting demand for its entire range. Half-year sales rose by 14.7% to £546m.
Launching a convincing vegan alternative to the sausage roll at the start of 'Veganuary' was brilliant. The press coverage, social media activity and workplace conversations generated…
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